Beef Checkoff

The checkoff acts as a catalyst for change. The checkoff does not own cattle, packing plants or retail outlets. It cannot singlehandedly turn around a bad market. What beef producers wanted when they created the checkoff was a way to stimulate others to sell more beef. This can be done through initiatives such as advertising, cooperative marketing, public relations efforts, education programs and new product development assistance. However, by law, checkoff funds cannot be used to influence government policy or action, including lobbying.

In 1985, a National Beef Checkoff Program was established as part of the 1985 Farm Bill, which assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board (CBB), which oversees the national checkoff program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB's 106 members are appointed by and held accountable to the Secretary of Agriculture. Board members represent all segments of the beef industry including beef, veal and dairy producers and importers.

Cattlemen's Beef Promotion and Research Board (CBB)
U.S. Department of Agriculture