Maggie Creek Ranch

About Nevada Beef Council

Our Mission: Engage Nevada beef producers and stakeholders with consumer outreach and education to increase beef demand.

Our Values: We provide factual information to consumers and beef producers.
We use checkoff dollars efficiently and effectively.
We represent the entire Nevada beef industry.

4231 Pacific Street, Suite 35
Rocklin, CA 95677
877-554-BEEF (2333) Phone
916-824-1588 FAX

Note: Staff and administrative duties for the Nevada Beef Council are housed in the California Beef Council office in Rocklin, CA.
Bill Dale, Executive Director, [email protected]
Christie Van Egmond, Director, Retail & Foodservice Marketing, [email protected]
Annette Kassis, Director, Consumer & Brand Marketing, [email protected]
Jill Scofield, Director, Producer Relations, [email protected]
Kori Dover, RD, Director, Food & Nutrition Outreach, [email protected]

board of directors

Jay Dalton, Wells, Chair
John Jackson, Tuscarora, Vice Chair
Keri Pommerening, Smith Valley, Secretary/Treasurer
Ray Callahan, Reno
Ted Christoph, Fallon
Bernard Petersen, Ely
Lucy Rechel, Yerington

Learn More about state beef councils 

The Nevada Beef Council (NBC) staff takes you through the 2020/2021 fiscal year in this summary program update. Watch the video to learn more about NBC programs and meet your state staff!


Nevada Beef Council 2018-2019 Annual Report

Learn More


Nevada Beef Council 2017-2018 Annual Report

Learn More


Nevada Beef Council 2016-2017 Annual Report

Learn More


Nevada Beef Council 2015-2016 Annual Report

Learn More


Nevada Beef Council 2014-2015 Annual Report

Learn More


Nevada Beef Council 2013-2014 Annual Report

Learn More


Nevada Beef Council 2012-2013 Annual Report

Learn More


Nevada Beef Council 2011-2012 Annual Report

Learn More