Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.
The journey of raising beef is among the most complex of any food. Due in part to their changing nutritional needs throughout their lifetime, beef cattle often times will change hands and ownership up to three or four times, over the course of one and a half to three years, as they move through their various life stages.
The Internet is flooded with trendy diets and conflicting advice on what a healthy diet is. The conversation has expanded beyond nutrition to consider whether the foods we eat are not only healthy but also sustainable--often leaving people confused about what is "good" and "bad" to eat.
Sustainability is not a destination. It is a continuous journey being carried out by each generation of farmers and ranchers responsible for raising and supplying beef across the world. To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts.
It is often an untold story, but ranching families have led conservation efforts across the United States for generations. Today's farmers and ranchers are strong examples of true environmentalists. They have a deep love and appreciation for the land because it in turn supports their families. These hardworking people are dedicated to caring for the resources entrusted to them, and they also know first-hand that caring for the environment protects their way of life for future generations.