rethink the ranch
Much has changed since the days of cowboys, cattle drives and the Old West. What hasn't changed--generation to generation--is the commitment our ranching families have toward the land, their cattle, and the beef they produce for your table.
Learn more about some of our Nevada ranching families in the videos below, click through the interactive map to find out more about ranching in other states, and get a glimpse of the complex process of raising beef.
raising beef in nevada
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
Got beef questions? Chuck Knows Beef
Got beef questions? Chuck Knows Beef
Got beef questions? Chuck Knows Beef
interactive map
Click on our interactive map to see how beef farmers and ranchers around the country are implementing land-saving, wildlife-preserving, and award-winning environmental efforts in other states.
FROM THE RANCH TO YOUR TABLE
Meet three of Nevada's Environmental Stewardship Award (ESAP) winners! Each ranch has a unique story, and each Nevada ranching family holds environmental responsibility, stewardship of the land, and the care and welfare of their cattle as top priorities.
Photos and videos, courtesy of NCBA/Baxter Communications
"In order to raise good cows, you've got to manage the land."--McKenzie Mosbee, Cottonwood Ranch
Environmental Stewardship Award 2024 Region VI Winner--Cottonwood Ranch, Wells, Nevada
"Cattle managed well can be a very, very useful tool. We pay very close attention to our utilization on our ranges, and you can see responses in the grass."--Emily Fulstone, R. N. Fulstone Company
Environmental Stewardship Award 2022 Region VI Winner--R. N. Fulstone Company, Smith Valley, Nevada
"I love what I do and there's really nothing I'd rather be doing than raising cattle here with my family. It's the passion in my life and I enjoy it very much."--Steve Boies, Boies Ranch
Environmental Stewardship Award 2020 Region VI Winner--Boies Ranch, Wells, Nevada
Recipes
From Cowboy Steaks to Breakfast Steak & Eggs..from the open range to the night life of the casinos...these recipes bring a taste of home wherever you are!
